Build Up Boys Interviews Jason Rosario, Founder of The Lives of Men

Jason discusses the importance of men learning how to sit with themselves and do the work to self-regulate and co-regulate for better mental health, relationships, and performance. He also emphasizes the urgent need to celebrate men, to bring them in, and to give them a voice to build allyship and true gender equality.

Check out his groundbreaking work: https://www.thelivesofmen.co/manuscript

Jason's Bio: An Afro-Latino native New Yorker, Jason Rosario has spent most of his life breaking down barriers and building up inclusive cultures. He is passionate about innovation and the power of creativity to drive change. Jason is the Global Chief Diversity, Equity & Inclusion Officer and sits on the BBDO Worldwide Board of Directors. In this role, he impacts agency diversity policy, influences the agency’s creative to ensure it reflects inclusive principles, and counsels clients on inclusive marketing best practices. As part of the OPEN Leadership team, he partners with other Omnicom agencies to help execute the holding company’s diversity and inclusion strategy. Jason is an expert at helping brands identify and implement inclusive practices at the enterprise level, having worked with top clients including Netflix, Yahoo!, Spotify, and Huffington Post. Prior to joining BBDO, Jason worked for Verizon Media Group as Manager of Global Diversity & Inclusion and was the Executive Producer and Host of the Yahoo! News original web series “Dear Men.” In 2017, he founded The Lives of Men, a social impact creative agency that explores themes around masculinity, mental health and culture. And in 2022 was recognized by ADCOLOR as the first ever DE&I Executive of the Year. He is a MBA graduate of NYU’s Stern School of Business and sits on the board of Made of Millions, a non-profit organization changing the negative stigmas around mental health.